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Privacy Policy

Last updated: June 1, 2024

1. Compliance

UPGAMES TECH LTD (“Gamestaken.com,” “we,” “us,” “our”) is committed to respecting your privacy and ensuring compliance with applicable data protection and privacy laws, including but not limited to the General Data Protection Regulation (EU Regulation 2016/679) (“GDPR”), the United Kingdom General Data Protection Regulation (“UK GDPR”), the California Consumer Privacy Act (“CCPA”), and the Personal Information Protection and Electronic Documents Act (“PIPEDA”). This Privacy Policy, together with any appendices hereto (“Privacy Policy”), sets forth the basis on which we collect, store, use, transfer, and disclose your personal data (also referred to as “personal information”) and provides information on how you may access your personal data, request corrections, and exercise other rights under applicable privacy laws. This Privacy Policy also explains the use of cookies and similar tracking technologies on our Site.

For the purposes of this Privacy Policy, “personal data” or “personal information” shall mean any information relating to an identified or identifiable natural person, including but not limited to name, address, photograph, telephone number, email address, date of birth, billing address, cryptocurrency wallet address, and any other data directly or indirectly linked to such an individual. “Site” refers collectively to https://www.gamestaken.com/, including all related subpages, subdomains, and any additional domains operated by Gamestaken.com from time to time. “User,” “you,” and “your” collectively refer to the individual, company, or organization that accesses or uses the Site, whether as a visitor or as a registered Account holder. “Account” means a personal user account created through the Site in order to purchase digital goods, including digital game keys, subscriptions, and gift cards.

For the purposes of the data processing activities described in this Privacy Policy, the data controller is UPGAMES TECH LTD, Company Number 16058963, with a registered address at Office 638c Horton House, Exchange Flags, Liverpool, Merseyside, England, L2 3PF.If you have any questions regarding the collection, use, or processing of your personal data, or if you wish to exercise your rights under this Privacy Policy, you may contact us via email at [INSERT EMAIL ADDRESS HERE] .

2. GDPR and UK GDPR

If you are located within the European Economic Area (“EEA”) or the United Kingdom (“UK”), you are afforded additional rights regarding your personal data under the General Data Protection Regulation (EU Regulation 2016/679) (“GDPR”) and the United Kingdom General Data Protection Regulation (“UK GDPR”), respectively. This section of the Privacy Policy explains how we comply with those regulations and outlines the specific rights you possess.

We collect, use, and process your personal data only where we have a lawful basis to do so. The legal bases for our processing of your personal data include:

  • Consent: Where you have given us clear and informed consent to process your personal data for a specific purpose.
  • Performance of a Contract: Where processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, and such interests are not overridden by your fundamental rights and freedoms.

As a resident of the EEA or UK, you have the following rights with respect to your personal data:

  • Right of Access: You have the right to request confirmation as to whether or not your personal data is being processed, and, where that is the case, access to the personal data and information regarding its processing.
  • Right to Rectification: You have the right to request correction of inaccurate personal data and the completion of incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): You have the right to request the deletion of your personal data under certain conditions, such as where the data is no longer necessary for the purposes for which it was collected.
  • Right to Restriction of Processing: You have the right to request the limitation of the processing of your personal data under certain circumstances.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
  • Right to Object: You have the right to object, on grounds relating to your particular situation, to the processing of your personal data based on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: Where the processing of your personal data is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of your rights described in this section, you may contact us. We may require you to verify your identity before acting on any request to ensure the security of your personal data.

Additionally, if you are dissatisfied with how we process your personal data, you have the right to lodge a complaint with the relevant supervisory authority. If you are located in the UK, the supervisory authority is the Information Commissioner’s Office (ICO), and if you are located in the EEA, you may contact your local Data Protection Authority.

3. Changes to this Privacy Policy

We may update or amend this Privacy Policy from time to time to reflect changes in our practices, applicable laws, regulatory requirements, or for other operational reasons.Any material changes to this Privacy Policy will be communicated to you through appropriate means, which may include posting a prominent notice on the Site, sending you an email notification, or otherwise as required by applicable law.

The updated version of the Privacy Policy will be effective as of the "Effective Date" indicated at the top of this document.We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and protect your personal data.Your continued use of the Site following the posting of changes to this Privacy Policy constitutes your acceptance of such changes.If you do not agree to the revised Privacy Policy, you must stop using the Site and may request the deletion of your Account.

4. What Data We Collect

We collect and process a variety of personal data in connection with your use of the Site and the services we provide. The types of personal data we may collect include, but are not limited to, the following:

  • Personal Identification Information: Your full name, email address, billing address, delivery address (if different), telephone number, and cryptocurrency wallet address.
  • Account Information: Username, password (encrypted), security questions and answers, and other credentials used to access your Account.
  • Transactional Information: Records of purchases made through the Site, including details of the products purchased, payment details (excluding full payment card numbers, which are processed securely by third-party payment providers), currency used, order history, and customer service interactions related to transactions.
  • Device and Technical Information: Information about your device and internet connection, including your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, and other technical identifiers.
  • Usage Information: Details about your interactions with the Site, including pages visited, products viewed or searched for, response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
  • Cookies and Tracking Technologies Data: Information collected through cookies, web beacons, and other tracking technologies, as further described in the Cookies section of this Privacy Policy.

We may combine information that we receive from you with information we collect automatically and with information we obtain from third parties in accordance with this Privacy Policy.Such combined information will be treated as personal data and will be protected accordingly.

5. How We Collect Personal Data

We collect personal data directly and indirectly through a variety of means to provide, maintain, and improve our services, to comply with our legal obligations, and to protect our legitimate interests. The methods through which we collect personal data include, but are not limited to, the following:

  • Data You Provide Directly: When you register an Account, make a purchase, complete forms on the Site, subscribe to marketing communications, participate in surveys or promotions, submit inquiries, or otherwise communicate with us, you provide personal data such as your name, email address, billing information, and contact details.
  • Data Collected Automatically: When you access or use the Site, we automatically collect certain technical and usage data through the use of cookies, web beacons, and other tracking technologies. This information may include your IP address, browser type, operating system, access times, pages viewed, and referring website addresses.
  • Data from Third Parties: We may receive personal data about you from third-party service providers, such as payment processors, analytics providers, advertising networks, or authentication services, in accordance with the consents you have provided to those third parties or as otherwise permitted by applicable law.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing behavior and device usage as further described in the Cookies section of this Privacy Policy. Cookies help us improve the functionality of the Site, personalize your experience, and analyze user behavior for service improvement.

We ensure that all collection and processing of personal data is conducted in compliance with applicable laws and with respect for your privacy rights.

6. Consent

Where we rely on your consent as the legal basis for processing your personal data, we will seek to obtain your clear and affirmative consent prior to such processing. You have the right to withdraw your consent at any time by contacting us at privacy@gamestaken.com.

Withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.Please note that certain services provided through the Site may depend on the processing of certain personal data, and withdrawal of consent may limit or prevent your ability to use such services.

In particular, we request your consent for the following activities:

  • Sending you marketing communications regarding products, promotions, and offers available on the Site.
  • Using non-essential cookies and similar tracking technologies to analyze your interaction with the Site and improve our services.

If you choose not to provide consent for specific processing activities, or if you withdraw your consent, we will respect your choice in accordance with applicable data protection laws.

7. Purpose of Data Collection

We collect, use, and process your personal data for the following purposes:

  • To Provide and Deliver Products and Services: To fulfill your orders for digital goods, such as game keys, subscriptions, and gift cards, including processing payments, delivering products electronically, and managing your Account.
  • To Manage and Maintain Your Account: To provide you with access to your Account, allow you to manage your preferences, maintain security, and enable password recovery and authentication processes.
  • To Communicate with You: To send you transactional communications, including confirmations of orders, account notifications, updates about your purchases, and responses to your inquiries or support requests.
  • To Improve and Personalize the Site and Services: To better understand how users access and use the Site, to improve the Site's functionality and content, to develop new products and services, and to enhance your overall user experience.
  • To Ensure Security and Prevent Fraud: To protect the Site and our users from fraudulent activities, unauthorized access, breaches of our Terms of Use, and other harmful activities.
  • To Comply with Legal and Regulatory Obligations: To comply with applicable laws and regulations, including tax reporting, anti-money laundering requirements, and obligations to cooperate with regulatory or law enforcement agencies.
  • To Conduct Marketing Activities: To provide you, with your consent where required, with information about promotions, special offers, and updates about products and services that may be of interest to you.

We process your personal data only for the purposes for which it was collected, unless we reasonably determine that it is necessary to process it for another purpose that is compatible with the original purpose.If we intend to process your personal data for an unrelated purpose, we will notify you and seek your consent where required by applicable law.

8. Disclosure of Your Personal Information

We may share your personal data with third parties in accordance with this Privacy Policy and applicable data protection laws. Such disclosures are made only to the extent necessary to fulfill the purposes described in this Privacy Policy or to comply with legal obligations.

We may disclose your personal data to the following categories of recipients:

  • Payment Processors: To process payments securely for your purchases on the Site. Please note that your payment information is handled directly by third-party payment processors and is subject to their respective privacy policies.
  • Service Providers: To third-party vendors, consultants, and service providers who perform services on our behalf, such as cloud hosting providers, customer support services, analytics providers, and marketing service providers, subject to appropriate contractual obligations of confidentiality and data protection.
  • Law Enforcement Authorities and Regulatory Agencies: To competent authorities, courts, regulators, or government agencies where we are required to do so by applicable law, regulation, legal process, or governmental request, or to protect our rights, property, or the safety of our users or others.
  • Business Transfers: In connection with any actual or potential merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, we may transfer or assign your personal data to another entity, provided that such entity agrees to treat your personal data in a manner consistent with this Privacy Policy.

We require all third parties to whom we disclose your personal data to respect the security and confidentiality of your data and to process it in accordance with applicable data protection laws.We do not sell, rent, or lease your personal data to third parties for their marketing purposes.

9. Accessing, Correcting, and Updating Your Personal Information

You have the right to access, correct, and update the personal data that we hold about you.If you wish to review the personal data associated with your Account, you may do so by logging into your Account and accessing the relevant settings.If you identify any inaccuracies or if your personal information changes, you are responsible for promptly updating your information to ensure that it remains accurate and current.

In certain circumstances, subject to applicable laws, you may request:

  • Access to a copy of the personal data that we hold about you.
  • Correction of any inaccurate or incomplete personal data.
  • Update of your information to reflect changes such as a new address, updated payment details, or other personal identifiers.

Requests to access, correct, or update your personal data can be submitted by contacting us via email at privacy@gamestaken.com.We may require verification of your identity before fulfilling such requests, in order to protect your personal data and comply with our security obligations.

We will respond to your request within the timeframe required by applicable data protection laws and, in any case, without undue delay.

10. Accuracy

It is your responsibility to ensure that the personal data you provide to us is accurate, complete, and up-to-date.We rely on the information you provide to deliver our products and services and to fulfill our legal and contractual obligations.

You agree to promptly notify us of any changes to your personal information by updating your Account details or contacting us at privacy@gamestaken.com.Failure to provide accurate or complete information may affect our ability to provide you with access to the Site, process your transactions, or fulfill other obligations under our contractual relationship.

We disclaim any liability for damages arising from inaccuracies or omissions in the personal data you provide.We may periodically request confirmation of the accuracy of your information to ensure compliance with applicable laws and the proper functioning of our services.

11. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or regulatory requirements.The retention period for each category of personal data is determined based on the nature of the data, the purposes for which it is processed, and applicable legal obligations.

Once personal data is no longer required for the purposes for which it was collected, or if you request deletion of your personal data and no legal or legitimate grounds exist for further retention, we will securely delete, anonymize, or otherwise dispose of your data in accordance with applicable laws and best practices.

The general retention periods for key categories of personal data are as follows:

Data CategoryRetention Period
Account Information (name, email, login details)5 years after last account activity or upon account deletion request
Transaction Records (orders, payments, invoices)6 years (to comply with accounting and tax regulations)
Customer Support Communications2 years after resolution of the inquiry or issue
Marketing Communication PreferencesUntil consent is withdrawn or 2 years after last interaction
Technical Data and Device InformationUp to 2 years from the date of collection
Cookies and Tracking DataAs per browser settings or up to 2 years

Certain information may be retained longer if necessary to comply with legal obligations, resolve disputes, enforce agreements, or protect our legitimate interests.

12. Security

We implement and maintain appropriate technical and organizationalmeasures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, and against all other unlawful forms of processing.

Our security measures include, but are not limited to:

  • Encryption of personal data in transit and at rest where applicable;
  • Use of secure servers and firewalls to protect network and system integrity;
  • Regular assessment and evaluation of the effectiveness of our technical and organizational measures;
  • Restricted access to personal data based on the "need-to-know" principle;
  • Employee training programs focusing on data protection and information security best practices.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, we cannot guarantee the absolute security of your personal data.In the event of a data breach that affects your personal data and where required by applicable law, we will notify you and any relevant regulatory authorities without undue delay.

It is your responsibility to safeguard your login credentials and to immediately notify us at privacy@gamestaken.com if you become aware of any unauthorized access or suspicious activity related to your Account.

13. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site, to analyze Site usage, to provide certain functionalities, and to deliver relevant advertising.Cookies are small data files that are placed on your device when you visit the Site. They allow us to recognize your device and store information about your preferences or past actions.

Cookies serve several important functions, including enabling the functionality of shopping carts, remembering user preferences (such as preferred language and currency), enhancing security, and providing us with analytics to improve the Site's performance and your user experience.

The types of cookies and tracking technologies we use include:

  • Essential Cookies: Necessary for the proper functioning of the Site and enabling you to move around the Site and use its features (e.g., access to secure areas).
  • Performance and Analytics Cookies: Collect information about how visitors interact with the Site, such as pages visited, time spent on pages, and any issues encountered.
  • Functional Cookies: Allow the Site to remember choices you make (such as your username, preferred language, or region) and provide enhanced, more personalized features.
  • Advertising and Targeting Cookies: Used to deliver advertisements more relevant to you and your interests.

You can control and manage cookies through your browser settings.Please note that disabling cookies may affect the functionality and features of the Site.

Specific Cookies Used

Cookie NamePurpose
CARTAssociates the user with their shopping cart session.
CATEGORY_INFOStores category information to allow pages to load more quickly.
COMPARERemembers the items that a user has in the Compare Products list.
CURRENCYStores the user’s preferred currency setting.
CUSTOMERContains an encrypted version of the user's customer ID for authentication with the store.
CUSTOMER_AUTHIndicates if the user is currently logged in to the store.
CUSTOMER_INFOAn encrypted version of the customer group to which the customer belongs.
EXTERNAL_NO_CACHEIndicates whether caching is disabled or enabled.
FRONTENDSession ID on the server to maintain a logged-in user's session.
LAST_CATEGORYStores the last product category visited.
LAST_PRODUCTRecords the most recent product viewed by the user.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTLinks the user to information about their cart and viewing history if they have asked the Site to do so.
RECENTLYCOMPAREDStores items recently compared by the user.
STFRecords information about products emailed to friends.
STOREStores the preferred store view or language selected by the user.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed cookies to be saved.
VIEWED_PRODUCT_IDSRecords products recently viewed by the user.
WISHLISTStores an encrypted list of products added to the user’s wishlist.
WISHLIST_CNTStores the number of items in the user's wishlist.

14. Business Transfers

In the event that Gamestaken.com, or substantially all of its assets, are acquired by a third party, whether by merger, acquisition, reorganization, sale of assets, or otherwise, your personal data may be one of the assets transferred to or acquired by the successor entity.In such cases, we will ensure that the acquirer agrees to handle your personal data in a manner consistent with this Privacy Policy and applicable data protection laws.

You acknowledge and agree that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of Gamestaken.com may continue to use your personal data as set forth in this Privacy Policy, subject to any applicable privacy laws and your rights thereunder.

We will notify you, either by posting a notice on the Site or by direct communication if legally required, prior to any such transfer of your personal data that would result in a change of the applicable data controller.

15. Use of Personal Information for Direct Marketing

With your prior consent, where required by applicable law, we may use your personal data to send you direct marketing communications regarding products, services, promotions, and offers available through Gamestaken.com that we believe may be of interest to you.

Marketing communications may be sent to you via email, subject to your marketing preferences.You have the right at any time to opt out of receiving direct marketing communications.You may exercise this right by:

  • Clicking the “unsubscribe” link included in each marketing communication you receive from us; or
  • Contacting us directly at privacy@gamestaken.com to request removal from marketing communications.

Even if you opt out of receiving marketing communications, we may still send you non-promotional communications, such as service-related emails concerning your Account or transactions.

We will not sell, rent, or lease your personal data to third parties for their direct marketing purposes without your explicit consent.

We ensure that our direct marketing practices comply with applicable privacy and data protection laws, including GDPR, UK GDPR, and CCPA where applicable.

16. Links to Third-Party Websites

The Site may contain links to third-party websites, services, or applications that are not owned, operated, or controlled by Gamestaken.com.This Privacy Policy applies solely to personal data collected by us through your use of the Site.We are not responsible for the privacy practices or policies of third parties and do not accept any liability or responsibility for their respective privacy policies, content, or data practices.

We encourage you to carefully review the privacy policies of any third-party websites or services that you access via links on our Site before providing any personal data to them.Your interactions with these third-party websites are governed solely by the privacy policies and terms of use of those websites, and not by this Privacy Policy.

The inclusion of a link to a third-party website does not imply endorsement by Gamestaken.com of that third party's services, products, or practices.

17. Privacy Complaints

If you have any concerns, complaints, or questions regarding the way we collect, use, or process your personal data, or if you believe that your rights under applicable data protection laws have been violated, you may submit a complaint to us by contacting us at privacy@gamestaken.com.

We take privacy complaints seriously and will investigate all complaints thoroughly and promptly.We will endeavor to respond to your complaint within the timeframe required under applicable law and, in any case, without undue delay.

If you are not satisfied with our response or resolution of your complaint, you have the right to lodge a complaint with the competent supervisory authority for data protection:

  • If you are located in the United Kingdom, you may contact the Information Commissioner’s Office (ICO) via their website at www.ico.org.uk or by telephone.
  • If you are located within the European Economic Area (EEA), you may contact your local Data Protection Authority.

We encourage you to contact us first to allow us the opportunity to address your concerns before you escalate the matter to a supervisory authority.

Supplementary Privacy Details

1. More Detailed Background on Data Collection

In addition to the general description of personal data collection provided above, this section offers more detailed information regarding the categories of data we collect and the methods by which we obtain such data.

1.1 Information You Provide Directly

We collect personal data that you voluntarily provide to us when you:

  • Register an Account on the Site;
  • Complete transactions for the purchase of digital goods;
  • Submit inquiries, feedback, or support requests;
  • Participate in surveys, promotions, or marketing campaigns;
  • Subscribe to newsletters or marketing communications.

Such personal data typically includes your name, email address, billing address, cryptocurrency wallet address, and any other information you choose to provide.

1.2 Information We Collect About Your Browser and Devices

When you access or interact with the Site, we automatically collect certain information through your device and browser, including:

  • IP address;
  • Browser type and version;
  • Device identifiers;
  • Time zone settings;
  • Operating system and platform;
  • Language preferences.

This information is essential to ensure the technical functionality of the Site, to optimize its performance, and to protect against fraudulent or unauthorized activities.

1.3 Information We Collect About How You Use Our Site and Services

We collect information regarding your interactions with the Site, including:

  • Pages visited and time spent on each page;
  • Products viewed or searched for;
  • Cart additions and purchases;
  • Referral sources (such as search engines or external links);
  • Clickstream data and browsing behavior.

We use this information to better understand user behavior, improve our services, and personalize your experience on the Site.

1.4 How We Use the Information We Collect

The information we collect, whether provided directly by you or collected automatically, is used in accordance with the purposes set forth in the Purpose of Data Collection section of this Privacy Policy, including:

  • To deliver and improve our products and services;
  • To manage your Account and interactions with the Site;
  • To comply with legal obligations and enforce our legal rights;
  • To detect, prevent, and address security and technical issues;
  • To communicate with you regarding your Account, transactions, and promotions.

2. More Detail on Sharing Personal Data

In addition to the general disclosures described in the Disclosure of Your Personal Information section of this Privacy Policy, we provide the following further information regarding when and why we share your personal data with third parties.

We may share your personal data in the following circumstances:

2.1 Payment Processing

When you complete a purchase on the Site, your personal data necessary for the transaction — such as your name, billing address, and payment information — is shared securely with our authorized payment processors.These processors are bound by contractual obligations to process your data in compliance with applicable data protection laws and solely for the purpose of completing the transaction.

2.2 Service Provision

We engage third-party service providers to perform functions on our behalf, such as:

  • Hosting and maintaining the Site infrastructure;
  • Providing customer support services;
  • Conducting Site analytics and performance monitoring;
  • Managing marketing communications (subject to your consent).

These service providers are granted access to personal data only to the extent necessary to perform their functions and are contractually obligated to safeguard your data.

2.3 Compliance with Legal Obligations

We may disclose personal data where required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.Such disclosures will be limited to what is legally necessary.

2.4 Protection of Rights and Interests

We may disclose personal data to enforce our Terms of Use, to protect our operations or users, or in connection with investigating and preventing fraud, security breaches, or other potentially prohibited or illegal activities.

2.5 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal data may be disclosed to the acquiring or successor entity, as detailed in the Business Transfers section of this Privacy Policy.

We do not sell, rent, or otherwise disclose your personal data to unaffiliated third parties for their direct marketing purposes without your explicit consent.

3. Further Background on Users' Rights

In accordance with applicable data protection laws, including the GDPR and UK GDPR, users have specific rights regarding their personal data.This section provides a more detailed explanation of these rights and how they may be exercised.

3.1 Right of Access

You have the right to request confirmation as to whether or not we process your personal data and, if so, to access that personal data and certain related information, including:

  • The purposes of processing;
  • The categories of personal data concerned;
  • The recipients or categories of recipients to whom the personal data has been or will be disclosed;
  • The envisaged retention period for the personal data;
  • The existence of your rights to rectification, erasure, restriction of processing, or objection to processing;
  • The right to lodge a complaint with a supervisory authority.

Access requests should be submitted by contacting us at privacy@gamestaken.com.

3.2 Right to Rectification and Erasure

You have the right to request that we correct inaccurate personal data without undue delay.Additionally, under certain circumstances, you have the right to request the erasure of your personal data, for example:

  • When the data is no longer necessary for the purposes for which it was collected;
  • When you withdraw consent (where consent is the legal basis for processing);
  • When you object to the processing and there are no overriding legitimate grounds;
  • When the data has been unlawfully processed;
  • When the data must be erased to comply with a legal obligation.

We will honor valid erasure requests unless we are required to retain the data for legal or legitimate reasons.

3.3 Right to Object to the Collection of Personal Data Due to Your Personal Situation

Where we process your personal data based on our legitimate interests, you have the right to object to such processing on grounds relating to your particular situation.If you raise such an objection, we will assess whether our legitimate interests override your rights and freedoms.Where your objection relates to processing for direct marketing purposes, we will cease such processing without further consideration.

Requests to exercise any of these rights should be sent to us at privacy@gamestaken.com.We may request verification of your identity before acting on any request to ensure the security of your personal data.

4. Social Media Plug-ins and Browser Extensions

The Site may incorporate social media features and plug-ins, such as buttons and widgets provided by platforms like Facebook, Twitter, or Google, which allow you to share information or interact with content directly through your social media accounts.These features may collect your IP address, information about the page you are visiting on the Site, and may set cookies to enable the features to function properly.

Your interactions with these features are governed by the privacy policies of the respective social media platforms, not by this Privacy Policy.We encourage you to review the privacy policies of the relevant social media providers before interacting with their plug-ins or services on our Site.

Similarly, if you use browser extensions, plug-ins, or add-ons developed by third parties while accessing our Site, those third parties may independently collect information about your use of the Site.We have no control over and are not responsible for the collection, use, or disclosure of information by such third-party browser tools.Your use of any third-party browser extensions or similar technologies is subject to the terms of use and privacy policies of those third parties.

Gamestaken.com does not endorse, recommend, or guarantee the security, functionality, or data handling practices of any third-party social media plug-ins or browser extensions.

5. Analytics

We use analytics services provided by third parties to better understand the behavior of users on the Site, to improve our products and services, and to optimize the performance and functionality of the Site.

5.1 Google Analytics and Similar Tools

We may use Google Analytics or similar analytics tools that utilize cookies and other technologies to collect and analyze information about your use of the Site, including:

  • Pages you visit;
  • Time spent on pages;
  • Links clicked;
  • Referring and exit pages;
  • Device and browser information.

The information generated by these analytics tools may be transmitted to and stored by the respective service providers.These providers may use the information on our behalf to evaluate the use of the Site, to compile reports on Site activity, and to provide other services related to Site activity and internet usage.

You can learn more about how Google collects and processes data by visiting Google's Privacy Policy: https://policies.google.com/privacy.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

5.2 Use of Advertising Analytics

We may also use advertising tracking tools, such as Google Ads conversion tracking and Facebook Pixel, to measure the effectiveness of our advertising campaigns and to deliver advertisements tailored to your interests.

Advertising analytics tools may collect information such as:

  • Whether you have visited the Site after clicking on an advertisement;
  • Your interactions with advertisements and promotional content.

We use such information solely for internal business analysis and marketing optimization purposes, in compliance with applicable data protection laws.

You may manage your advertising preferences or opt out of personalized ads through your device settings or the websites of the respective advertising providers.

6. What Choices Do I Have?

You have various choices available to you regarding the collection, use, and sharing of your personal data by Gamestaken.com.We respect your rights and provide you with the following options:

6.1 Change Your Account Settings

You may review, update, or correct certain personal data associated with your Account at any time by logging into your Account and accessing the account settings page.If you wish to deactivate your Account or request deletion of your personal data, you may contact us at privacy@gamestaken.com.Please note that we may retain certain information as required by law or for legitimate business purposes.

6.2 Managing Cookies

You can manage your cookie preferences through your browser settings.Most browsers allow you to:

  • View cookies that are stored on your device;
  • Delete cookies;
  • Block cookies from specific sites or all sites;
  • Set your browser to notify you when cookies are being placed.

Please be aware that disabling cookies may affect the functionality and features of the Site and your ability to use certain services.

For more information about managing cookies, refer to our Cookies and Tracking Technologies section.

6.3 Marketing Preferences

If you have provided your consent to receive marketing communications, you can opt out at any time by:

  • Clicking the “unsubscribe” link included in the marketing emails you receive; or
  • Contacting us directly at privacy@gamestaken.com.

Even if you opt out of receiving marketing communications, you may still receive transactional or administrative emails related to your Account or purchases.

6.4 Location Data

If the Site requests access to your device's location services, you may opt out by disabling location services through your device settings.

6.5 Push Notifications and Text Messages

If we offer push notifications or SMS communications in the future, you will be able to manage your preferences directly through your device settings or by following the opt-out instructions provided in the communication.

7. Email or Postal Mail Communications

We may communicate with you via email or, where necessary, by postal mail regarding matters related to your Account, transactions, security updates, changes to our policies, or other important information.Communications related to legal notices or essential service updates are considered transactional and are not subject to your marketing communication preferences.Please ensure that your contact information associated with your Account remains accurate and up to date to ensure timely receipt of important communications.

8. Deactivating Your Account

You may request deactivation of your Account at any time by contacting us at privacy@gamestaken.com.Upon receiving your request and verifying your identity, we will deactivate your Account and, where applicable, securely delete or anonymize your personal data, subject to any legal retention obligations.

Please note that deactivating your Account may result in loss of access to certain services, including your purchase history, stored preferences, and digital goods associated with the Account.

9. De-Linking Accounts

If the Site provides the ability to link your Account to third-party platforms or services (such as social media accounts), you may de-link these accounts at any time through your Account settings or by contacting us at privacy@gamestaken.com.

Upon de-linking, we will cease to collect data from the associated third-party service, but previously collected data may still be retained in accordance with this Privacy Policy unless you request its deletion where permitted by law.

10. Geo-Location Data

If we request access to your device’s geo-location data (for example, to customize offerings based on your location), you will be prompted to provide explicit consent.You may withdraw your consent at any time by disabling location services through your device or browser settings.Disabling location services may limit certain features or functionalities of the Site.

11. Push Notifications

If we offer push notification services (such as alerts about account activity, new offers, or updates), you will be asked to provide explicit consent before receiving notifications.You may opt out of push notifications at any time by adjusting your device settings or managing preferences within your Account settings on the Site.

12. Text Messages

If we provide text message (SMS) communications for account verification, promotional purposes, or transaction alerts, you will have the opportunity to opt in at the time of providing your mobile number.You can opt out of receiving text messages at any time by following the opt-out instructions provided in the messages or by contacting us at privacy@gamestaken.com.

Message and data rates may apply depending on your carrier and service plan.

13. Promo Activities

From time to time, we may offer promotional campaigns, contests, or special offers that require the collection of additional personal data.Participation in such activities is voluntary, and information collected for promotional purposes will be processed in accordance with this Privacy Policy.

Promotional communications related to such activities will only be sent to users who have provided the necessary consent, where required by applicable law.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, the processing of your personal data, or if you wish to exercise any of your rights under applicable data protection laws, you may contact us using the details below:

  • Company Name: UPGAMES TECH LTD
  • Company Number: 16058963
  • Registered Address: Office 638c Horton House, Exchange Flags, Liverpool, Merseyside, England, L2 3PF
  • Email for Data Protection Inquiries: privacy@gamestaken.com

We will endeavor to respond to all inquiries, complaints, or requests in a timely and compliant manner, and in accordance with the requirements of applicable privacy laws.